Rollio

Rollio

Mobile App Project

Mobile App Project

Year

Year

2025

2025

Duration

Duration

14 weeks

14 weeks

Overview

Overview

Many young drivers do not feel very comfortable with their vehicle maintenance knowledge. Even though they rely on their cars daily, they're often unsure how to properly care for them.


Rollio empowers drivers with real-time warnings of vehicle issues, guides them through every next step of an issue, and indicates whether it's safe to drive or not to make vehicle maintenance much less stressful and costly.

Many young drivers do not feel very comfortable with their vehicle maintenance knowledge. Even though they rely on their cars daily, they're often unsure how to properly care for them.


Rollio empowers drivers with real-time warnings of vehicle issues, guides them through every next step of an issue, and indicates whether it's safe to drive or not to make vehicle maintenance much less stressful and costly.

My Roles

My Roles

Product Designer: I owned the end-to-end design of this app and conceptualized all features and functionality. I designed and validated a high-fidelity prototype that was based on research insights.


Product Strategist: I converted thorough market research and insights from users into actionable design strategies for this app. I looked into many competitors and based a majority of my design decisions on my research.

Product Designer: I owned the end-to-end design of this app and conceptualized all features and functionality. I designed and validated a high-fidelity prototype that was based on research insights.


Product Strategist: I converted thorough market research and insights from users into actionable design strategies for this app. I looked into many competitors and based a majority of my design decisions on my research.

Outcomes

Outcomes

93% Adoption Rate

93% Adoption Rate

Nearly all tested users desired to use this app to help with their daily vehicle maintenance.

Nearly all tested users desired to use this app to help with their daily vehicle maintenance.

Discovery

Exploring why drivers can feel lost

Exploring why drivers can feel lost

Why is this important to me?

Why is this important to me?

I first began to explore the vehicle maintenance space after repeatedly supporting someone close to me through unexpected vehicle issues.


Those moments opened my eyes to how stressful and overwhelming maintenance can feel for many drivers.

I first began to explore the vehicle maintenance space after repeatedly supporting someone close to me through unexpected vehicle issues.


Those moments opened my eyes to how stressful and overwhelming maintenance can feel for many drivers.

Broadening my search

Broadening my search

I wanted to learn more about what other peoples experience was like with their car, so I interviewed 12 drivers about their experience with their vehicle.


To broaden the scope beyond interviews, I researched threads on Reddit, articles, and published studies to identify recurring themes.

I wanted to learn more about what other peoples experience was like with their car, so I interviewed 12 drivers about their experience with their vehicle.


To broaden the scope beyond interviews, I researched threads on Reddit, articles, and published studies to identify recurring themes.

Turning research into decisions

Turning research into decisions

After I conducted my user interviews and research, I had many strong insights that I turned into actionable steps.


These steps were crucial in ensuring that my app was solving the core problem that my users were facing, and that I had a foundation to build on.

After I conducted my user interviews and research, I had many strong insights that I turned into actionable steps.


These steps were crucial in ensuring that my app was solving the core problem that my users were facing, and that I had a foundation to build on.

Design

Exploring why drivers can feel lost

Exploring why drivers can feel lost

Mapping and validating the journey

Mapping and validating the journey

I first conducted a card sort with ten users to understand their mental model of an app like this and use those insights to help me develop the app’s sitemap.


I conducted a tree test of 8 tasks to confirm users could perform the most common tasks in the app without confusion, and iterated on their feedback.

I first conducted a card sort with ten users to understand their mental model of an app like this and use those insights to help me develop the app’s sitemap.


I conducted a tree test of 8 tasks to confirm users could perform the most common tasks in the app without confusion, and iterated on their feedback.

Interpreting user feedback

Interpreting user feedback

Based on the first task, the navigation to find details on vehicle issues was not as clear as I had thought before.


The agreement on paths for these four tasks was not completely clear either.


This test helped me realize I needed to simplify my navigation even more, and reduce the number of screens to complete certain tasks in the app.

Based on the first task, the navigation to find details on vehicle issues was not as clear as I had thought before.


The agreement on paths for these four tasks was not completely clear either.


This test helped me realize I needed to simplify my navigation even more, and reduce the number of screens to complete certain tasks in the app.

Sketches before screens

Sketches before screens

I moved to pencil and paper to sketch my primary screens, refining the information architecture and defining key interactions along the way.

I moved to pencil and paper to sketch my primary screens, refining the information architecture and defining key interactions along the way.

Developing wireframes

Developing wireframes

Based on my initial sketches, I developed low-fidelity wireframes to visualize how content would be organized across each page.

Based on my initial sketches, I developed low-fidelity wireframes to visualize how content would be organized across each page.

Delivery

Delivery

Finalizing Rollio

Finalizing Rollio

High fidelity design

High fidelity design

I created a strong design system as well as clear branding guidelines to update my wireframes into a visually cohesive app.

I created a strong design system as well as clear branding guidelines to update my wireframes into a visually cohesive app.

Instant insights on your vehicle

Instant insights on your vehicle

View your vehicle issues with clear, plain-English explanations.


Decide whether to fix it yourself or find a trusted professional, with clear next steps for either option.

View your vehicle issues with clear, plain-English explanations.


Decide whether to fix it yourself or find a trusted professional, with clear next steps for either option.

Track your vehicle history and expenses

Track your vehicle history and expenses

Take the headache and confusion out of caring for your vehicle.


View your vehicle’s full history and get reminders for upcoming services.

Take the headache and confusion out of caring for your vehicle.


View your vehicle’s full history and get reminders for upcoming services.

Your vehicle documents in one place

Your vehicle documents in one place

Store registration, insurance, and other important records in one place so they’re always easy to find.

Store registration, insurance, and other important records in one place so they’re always easy to find.

Connect multiple vehicles

Connect multiple vehicles

Add and track multiple cars in one place. Instantly switch between vehicles to view their health and insights.

Add and track multiple cars in one place. Instantly switch between vehicles to view their health and insights.

Reflection

My Key Learnings

My Key Learnings

What did I learn?

What did I learn?

Feedback from your users is essential.

Feedback from your users is essential.

User feedback in this project was invaluable to me and it helped me tremendously in testing, iterating and finding what worked based on their feedback.

User feedback in this project was invaluable to me and it helped me tremendously in testing, iterating and finding what worked based on their feedback.

Build something meaningful to you.

Build something meaningful to you.

This project was more than just an app. It was a creative experience I poured myself into completely.


Building something that genuinely excited me made all the difference, and I believe that sense of fulfillment is one of the most powerful drivers of productivity.

This project was more than just an app. It was a creative experience I poured myself into completely.


Building something that genuinely excited me made all the difference, and I believe that sense of fulfillment is one of the most powerful drivers of productivity.

Thanks for Reading!

Thanks for Reading!

Check more of my projects, or reach out if you want to learn more about them!

Check more of my projects, or reach out if you want to learn more about them!

Morgan Erdman

© 2025 morganerdman.com

Contact Me

Morgan Erdman

Contact Me

© 2025 morganerdman.com

Morgan Erdman

© 2025 morganerdman.com

Contact Me