Rollio
Mobile App Project
Year
2025
Duration
14 weeks
Overview
Many young drivers do not feel very comfortable with their vehicle maintenance knowledge. Even though they rely on their cars daily, they're often unsure how to properly care for them.
Rollio empowers drivers with real-time warnings of vehicle issues, guides them through every next step of an issue, and indicates whether it's safe to drive or not to make vehicle maintenance much less stressful and costly.
My Roles
Product Designer: I owned the end-to-end design of this app and conceptualized all features and functionality. I designed and validated a high-fidelity prototype that was based on research insights.
Product Strategist: I converted thorough market research and insights from users into actionable design strategies for this app. I looked into many competitors and based a majority of my design decisions on my research.
Outcomes
93% Adoption Rate
Nearly all tested users desired to use this app to help with their daily vehicle maintenance.
93% Adoption Rate
Nearly all tested users desired to use this app to help with their daily vehicle maintenance.
Gallery
Empowering drivers with real insights
An app that decodes your dashboard
Rollio is a mobile app that helps drivers better understand and manage their vehicle’s health.
By connecting to a small plug-in device called a OBD2 inside the car, the app provides real-time diagnostics and translates technical error codes into clear, plain english explanations.
Users are guided through what an issue means, how urgent it is, and what steps to take next to help get their car problems solved.
Discovery
Exploring why drivers can feel lost
Why is this important to me?
I first began to explore the vehicle maintenance space after repeatedly supporting someone close to me through unexpected vehicle issues.
Those moments opened my eyes to how stressful and overwhelming maintenance can feel for many drivers.
Broadening my search
I wanted to learn more about what other peoples experience was like with their car, so I interviewed 12 drivers about their vehicle habits.
To broaden the scope beyond interviews, I researched threads on Reddit, articles, and published studies to identify recurring themes.
Turning research into decisions
After I conducted my user interviews and research, I had many strong insights that I turned into actionable steps.
These steps were crucial in ensuring that my app was solving the core problem that my users were facing, and that I had a foundation to build on.
Design
Exploring why drivers can feel lost
Mapping and validating the journey
I first mapped out the user flow to ensure onboarding and navigation felt seamless for new users.
Before moving forward, I conducted a tree test to confirm users could navigate key scenarios without confusion.
Sketches before screens
I moved to pencil and paper to sketch my primary screens, refining the information architecture and defining key interactions along the way.
Developing wireframes
Basing my overall layout and design on my sketches, I ensured that my wireframes made sense and were still providing for my users needs.